So, you have registered your domain name at a reputable domain name registration company such as SuperDomains.com and you have created your website. Let's go a step further and say that you have also applied the proper SEO techniques to get ranked well on the major search engines when coding your website. Now what?
Hypothetically, let's say you are selling shoes on your website. Do you expect your site to immediately start garnering sales from day one? I seriously doubt it unless you own shoes.com. With the domain name shoes.com, you may instantly begin to receive type-in traffic from day one. However, I doubt you would have the opportunity to purchase shoes.com unless you coughed up some serious dough. So, what are you to do then to create sales?
First, create your site to be very user friendly. Put yourself in the customer's shoes...if you will. Navigate the site and see how easy it is to research and purchase the shoe(s) that you want. After you have finalized your site, it's time to get the word out. You may choose to submit your site to search engines, write blogs, purchase Google adwords (online keyword advertising), advertise in newspapers/magazines, etc. These approaches may help you land a few sales. But, then what?
Are you going to continue landing a few customers here and there and hope that they will return or are you going to do everything in your power to ensure that they will buy more from you and also spread the word for you? Well, there is no tool, in my opinion, that is better than email marketing to grow and stay in touch with your customers. Purchase an item from one of the top names in the online retail space and you will experience first-hand what email marketing encompasses. The successful companies know how to engage you and keep you engaged. That is the key to online success. It is based on the principles of email marketing. So, you've told me that email marketing is the key to online success. Now what?
Well, I have experimented with many, if not all of the email marketing companies out there in the online world and I must say that I would highly recommend EmailHosting.com. Their offerings are second to none and ensure you the greatest chance of success all at very affordable pricing. Now that you've pointed me to one of the best email marketing offerings, what do I do? Well, for starters, you can visit the link and sign up to their free trial. They don't even collect billing information during the free trial; and so, you can experiment with the service without any obligations.
So, you end up using EmailHosting.com for your email marketing efforts and succeed. Who do you have to thank? Thank yourself for taking my advice. Then, ask yourself...Exactly how was I able to succeed when so many online businesses fail? Sometimes, it only requires the right tools to succeed. You could own the best site in the world and one person may fail with it and another knock the ball out of the park. It's because the latter person had the right tools and executed.
Reverting back to the above online shoe store example, let's say you made ten sales for the first week with all of our advertising efforts. How nice would it be if that customer received a professional-looking order confirmation with links to the site and related products? Better yet, how nice would it be if you could extend a 20% discount on a future purchase through email automatically in a professional-looking design? What about the holidays....how great would it be if you could say Happy Holidays...again in a beautiful email with some offerings? Soon, that customer will innately begin to look upon your company as a large company despite how small you may really be in terms of revenue. As you engage more often, the customer will naturally build trust in your brand and purchase more products from you and/or refer others. That's how online success is created and how easy it really is if you have the right tools. Take it from me, email marketing really works.
